Photo of Everything Studio office from Research and Process.
In 2020, Parsons asked us to give a short presentation explaining the role of research in graphic design. We were supposed to shed light on our process, and perhaps inspire students working on their final projects. In this video, you will see that we rarely do any direct research for specific jobs, but instead draw upon an archive of memories and objects already in our possession. Sometimes solutions are reached spontaneously as we chat with clients; in other instances ideas are repurposed versions of unrelated projects which never came to fruition. In this sense, our ‘design process’ is about the singular flourish, the one-liner and the instant reaction, yet it also fits within a gradual continuum of long-term interests.